KEK Sanur: The Independent Guide to Bali’s Sanur Health Special Economic Zone

KEK Sanur is Indonesia’s first health-focused Special Economic Zone (kawasan ekonomi khusus kesehatan) — 41.26 hectares in South Denpasar, Bali, established by Government Regulation (Peraturan Pemerintah/PP) 41/2022 and inaugurated by President Prabowo Subianto on 25 June 2025. This page is KEK Sanur Intelligence’s independent, regulation-sourced guide to the kek sanur framework, its incentives, operators, and real-world build-out status.

KEK Sanur Intelligence is not part of the Government of Indonesia, not part of InJourney, Indonesia Healthcare Corporation (IHC), HIN, or any KEK Sanur operator. We read the primary regulations (UU 39/2009, PP 40/2021, PP 41/2022, PP 96/2015 and related rules), track Dewan Nasional KEK evaluations, and publish structured analysis. This is information, not legal, tax, or investment advice.

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KEK Sanur Snapshot: The Numbers and Legal Basis

The term “kek sanur adalah” often appears in Indonesian searches. In regulatory language, KEK Sanur adalah “Kawasan Ekonomi Khusus Kesehatan Sanur” — a Special Economic Zone focused on health and wellness services, tourism, and supporting activities, located in Kota Denpasar, Provinsi Bali.

All figures in this section are sourced from PP 41/2022 and official KEK documentation; where later updates amend them, we flag the date.

Official name

Kawasan Ekonomi Khusus Kesehatan Sanur (KEK Kesehatan Sanur)

Common English names

Sanur Special Economic Zone, Bali Health SEZ, KEK Sanur Bali

Location

Kelurahan Sanur, Kecamatan Denpasar Selatan, Kota Denpasar, Provinsi Bali

Zone area

41.26 hectares (PP 41/2022, Pasal 3)

Designation regulation

PP 41/2022 tentang Kawasan Ekonomi Khusus Kesehatan Sanur

Core legal framework

UU 39/2009 tentang Kawasan Ekonomi Khusus (as amended by UU Cipta Kerja); PP 40/2021 (implementing KEK framework); PP 96/2015 (tax treatment)

Anchor project

Bali International Hospital (BIH) – operating since April 2025 (source: operator disclosures & KEK DNKEK reports)

Target investment

Rp 10.2 trillion total investment (PP 41/2022 Explanatory Memorandum and DNKEK profiles)

Employment target

≈18,375 direct jobs and >43,000 total jobs (direct + indirect), as cited in PP 41/2022 supporting documents and DNKEK briefs

Main developer/operator group

State-owned tourism and hospitality ecosystem led by PT Aviasi Pariwisata Indonesia (InJourney) with hotel and healthcare subsidiaries including IHC/HIN in the operator group (as per DNKEK and BUMN disclosures)

PP 41/2022 defines KEK Sanur as a zone dedicated to:

– International-standard health services;
– Medical tourism and wellness;
– MICE (meetings, incentives, conferences, exhibitions);
– Hospitality and supporting commercial functions.

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Independence and Methodology

KEK Sanur Intelligence positions itself as an independent watcher of the sanur special economic zone:

– **No editorial control by the operator or government**
We are not the official website of kek sanur, and no one can pay to change what we publish; if you proceed with our partner they may pay us a referral fee at no extra cost to you.

– **Regulation-first, document-traced**
Every number is traced back to:
– Laws and Government Regulations (UU, PP);
– Keputusan/Peraturan Dewan Nasional KEK;
– Official BUMN or operator filings and public releases;
– Ministerial regulations (PMK, Permen) that apply general KEK incentives to KEK Sanur.

– **Flagging the unverifiable**
If an investment, job, or visitor figure cannot be traced to an official document or direct operator statement with a timestamp, we either omit it or label it “unverified in primary sources as of June 2026”.

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What Is KEK Sanur, In Legal and Practical Terms?

1. Regulatory Definition

Under **UU 39/2009 tentang Kawasan Ekonomi Khusus**, a KEK is a geographically bounded area with special incentives and governance to accelerate economic activities such as export, import, and other high-value services.

**PP 40/2021** implements the updated KEK framework after the Omnibus Law (UU Cipta Kerja). It sets out:

– Types of KEK (industry, logistics, tourism, health, technology, etc.);
– Governance (Administrator KEK, Badan Usaha Pembangun dan Pengelola/BUPP);
– Licensing through Online Single Submission (OSS-RBA).

**PP 41/2022** then designates the specific 41.26 ha area in Sanur as a **health-focused KEK** (kek kesehatan sanur), aligning with Bali’s tourism and health-service strategy.

2. Practical Definition: Bali’s Health SEZ

Practically, KEK Sanur adalah:

– A **Bali health SEZ** combining:
– Bali International Hospital as anchor;
– Planned wellness and recovery centers;
– Hotels and resort facilities within the sanctioned footprint;
– A consumer waterfront and retail precinct often branded as “The Sanur” in marketing material;
– A **customs and tax-favoured enclave** where eligible investors and operators enjoy KEK incentives, subject to compliance with KEK and sectoral regulations.

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Zone Structure: From Bali International Hospital to “The Sanur” Precinct

KEK Sanur’s internal layout is guided by the masterplan annexed to PP 41/2022 and subsequent planning documents. At a high level, the zone is structured into:

1. Health and Medical Services Core

– **Bali International Hospital (BIH)**
– Described in official materials as an international-standard hospital developed in partnership with established global healthcare brands (see operator disclosures).
– **Operating status:** BIH opened and began accepting patients in April 2025. By mid-2026, it is the only major clinical facility in the zone that is fully operational.

Regulation-wise, medical services in KEK Sanur must comply with Indonesian health regulations (UU Kesehatan, Permenkes), while benefiting from KEK-specific incentives (e.g. certain tax and import relief on medical equipment).

2. Hotels, MICE, and Supporting Facilities

PP 41/2022 and DNKEK profiles describe planned components such as:

– Hotels and resort facilities integrated with the health campus;
– MICE-capable spaces to host health conferences and events;
– Supporting retail, F&B, and commercial services.

Many of these components are in **progressive build-out** status. Some legacy hotel properties in the area have been integrated into the KEK footprint and are being refurbished or repositioned to serve medical and wellness visitors.

3. “The Sanur” Consumer Waterfront Precinct

Operator and media materials often describe a waterfront consumer precinct marketed as **“The Sanur”**:

– A seafront area combining retail, dining, public space, and access to Sanur Beach;
– Designed as the public-facing entry point to kek sanur bali, distinct from the more controlled medical facilities;
– Intended to support both health tourists and general visitors.

From a KEK-regulation standpoint, “The Sanur” is simply part of the 41.26 ha **kawasan** and subject to the same incentive and governance framework, with different sector licenses (hotel, retail, tourism services).

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Built vs Planned: Where KEK Sanur Stands Today

KEK Sanur is not fully “finished”. It is a phased development that will evolve for several years. KEK Sanur Intelligence tracks build-versus-plan along three axes: infrastructure, services, and governance.

Component	Status (as of June 2026)	Evidence basis
Bali International Hospital (BIH)	Operating since April 2025	Operator statements; DNKEK briefing notes; media coverage
Core road and utility infrastructure in KEK footprint	Mostly complete, with ongoing improvements	On-site observation; Denpasar city and KEK administrator updates
Full hotel and resort portfolio within KEK	Partially operating, some assets under redevelopment	Operator disclosures; BUMN portfolio documents
Dedicated wellness and recovery centers	Planned / early-phase depending on sub-project	PP 41/2022 annex; press releases; DNKEK projections
MICE & conference facilities aligned to health sector	Partial (use of existing hotel venues; new dedicated capacity planned)	BUMN and operator plans; KEK promotional materials

Candor strip:

– **Already operating:**
– Bali International Hospital (core medical anchor);
– Several hotels and F&B venues within or immediately adjacent to the KEK footprint.

– **In ramp-up or redevelopment:**
– Integrated wellness and rehabilitation components described in PP 41/2022;
– Full-scale branded retail and waterfront experience under “The Sanur”.

– **Still in planning or financing pipeline:**
– Some specialized health-tech, education, and R&D components that appear in the broader narrative of a “health innovation district” but are not yet backed by fully public, detailed investment decisions.

If you need on-the-ground clarity for a potential visit or investment, you can plan your trip with our analyst support; we can help coordinate WhatsApp-based planning calls with vetted local partners.

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Governance: Who Runs KEK Sanur?

1. National Oversight: Dewan Nasional KEK

The **Dewan Nasional Kawasan Ekonomi Khusus (DNKEK)**, chaired at the central-government level, oversees:

– Proposal and evaluation of KEK designations;
– Recommendation of PP 41/2022 to the President;
– Performance monitoring — including investment realization, employment, and operational milestones.

DNKEK periodically publishes evaluation results. For KEK Sanur, these are crucial to verify claims about investment and job creation.

2. Local Administration: Administrator KEK

PP 40/2021 mandates that each KEK has an **Administrator KEK**:

– Functions as the one-stop administrative body within the zone;
– Handles licensing via OSS-RBA for KEK-based business activities;
– Coordinates with customs, immigration, and local government.

In practice, the Administrator KEK Sanur is anchored in **Denpasar**, coordinating with the Mayor and Governor of Bali, but structurally reports to the national DNKEK framework.

3. BUPP: The Developer-Operator Group

Under the KEK framework, a **Badan Usaha Pembangun dan Pengelola (BUPP)** is appointed as developer and operator. For KEK Sanur:

– The BUPP is led by a **state-owned tourism and hospitality ecosystem** centered on PT Aviasi Pariwisata Indonesia (InJourney), with health facilities under Indonesia Healthcare Corporation (IHC) and hospitality/tourism under HIN and related subsidiaries (per BUMN cluster disclosures and DNKEK documents).
– The BUPP is responsible for:
– Physical development (infrastructure within the KEK boundary);
– Marketing to investors and tenants;
– Ensuring compliance with KEK obligations.

KEK Sanur Intelligence is not part of this BUPP and does not speak for it.

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Incentives in KEK Sanur: What the Rules Allow

Incentives in KEK Sanur follow the general KEK framework in **PP 96/2015** (governing income tax, VAT, luxury-goods sales tax, and other fiscal facilities for KEK) as integrated into PP 40/2021 and applied via sectoral regulations and Minister of Finance decrees.

Below is a high-level overview; for transaction-specific tax planning you should consult a licensed advisor.

1. Income Tax Incentives

Under PP 96/2015 and subsequent implementing regulations (including PMK that specify KEK lists and conditions):

– **Corporate Income Tax (CIT) reduction or holiday**
Qualifying investors in KEK may obtain:
– CIT reduction for a defined period, or
– CIT holiday for qualifying pioneer sectors and minimum investment thresholds.

The exact percentage and duration for a specific KEK Sanur project depends on:

– Sector classification (health services, hospitality, supporting services);
– Investment size and realization schedule;
– Fulfillment of domestic and employment obligations.

2. VAT and Import Duties

In general, KEK zones enjoy:

– **VAT facilities** for deliveries of certain taxable goods and services to the KEK;
– **Import duty exemptions or reductions** on capital goods, machinery, and raw materials used in production or services in the KEK;
– **Simplified customs procedures**, since many KEK areas are treated akin to bonded zones for customs purposes.

In a health-focused SEZ like kek kesehatan sanur, this is particularly relevant for:

– Imported medical devices and hospital equipment;
– Specialized building materials and IT systems.

3. Other Incentives and Facilities

Depending on sector and project characteristics, KEK-based businesses may access:

– **Accelerated licensing** via OSS-RBA with simplified local permits;
– **Land use certainty** within the KEK’s 41.26 ha footprint;
– Possible **exemptions or reductions** for regional taxes and retributions, subject to local regulations in Denpasar and Bali.

All of these are conditioned on operating **within the KEK boundary** and holding the appropriate KEK-based business license (NIB and sectoral permits).

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Investment in KEK Sanur: Opportunities and Risks

1. Typology of Potential Investors

KEK Sanur is structured to attract:

– **Health service operators**
Hospital management teams, specialist clinics, diagnostic centers, rehabilitation and wellness providers seeking an ASEAN-facing base.

– **Hospitality and tourism operators**
Hotels, resort brands, F&B groups aligning with the **Bali health SEZ** theme: extended-stay for treatment, wellness resorts, recovery-focused accommodation.

– **Supporting service providers**
Medical technology firms, labs, pharmaceutical distributors, education and training providers, facility management, and high-end retail aligned with the health-tourism profile.

2. Foreign Investment: Can Foreigners Invest?

From a regulatory perspective:

– **Foreign direct investment (PMA)** is allowed in KEK Sanur, subject to:
– Indonesia’s Positive Investment List (Daftar Prioritas Investasi / DNI reform under Omnibus Law);
– Sector-specific foreign ownership limits (especially in healthcare and pharmaceuticals);
– Standard BKPM/OSS-RBA procedures, executed through the KEK Administrator.

Foreigners can:

– Hold equity in PMA companies licensed to operate in KEK Sanur;
– Potentially enter joint ventures with state-owned or private Indonesian entities;
– Lease or utilize space/facilities within the KEK under commercial contracts with the BUPP or sub-landlords.

What foreigners cannot do:

– Ignore sectoral caps or licensing requirements. Healthcare is sensitive and subject to stricter rules than general tourism.

3. Risk Profile

KEK Sanur presents several opportunities, but also clear risks:

– **Policy and regulatory risk**
– KEK rules are stable at the PP level but can be refined by Ministerial regulations.
– Health regulations can tighten, especially after global events (pandemics, etc.).

– **Execution and phasing risk**
– As of mid-2026, not all masterplan components are operational.
– Delays in hotel or wellness projects can affect projected patient and visitor flows.

– **Market risk**
– Health-tourism demand must materialize at scale to justify projected investment and occupancy.
– Regional competition: other countries (e.g., Thailand, Malaysia) already have mature medical-tourism ecosystems.

– **Operational and reputational risk**
– Clinical quality and patient outcomes at BIH and partner facilities will heavily influence KEK Sanur’s global reputation.
– Any major incident can affect the entire zone’s brand.

KEK Sanur Intelligence tracks these through DNKEK evaluations, BUMN financials, and on-ground reporting.

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KEK Sanur vs Other Bali SEZ: Kura Kura

Bali has another SEZ: **Kawasan Ekonomi Khusus Kura Kura Bali**, focused more broadly on tourism, culture, and mixed-use development on Serangan Island.

– KEK Sanur:
– Health and medical services core;
– Integrated with existing Sanur urban fabric;
– Anchored by Bali International Hospital.

– KEK Kura Kura Bali:
– Different location and thematic focus (culture, tourism, mixed-use);
– Governed under a separate designation regulation.

For a detailed, independent overview of Kura Kura Bali, see the dedicated resource at balisez.id. KEK Sanur Intelligence restricts this page to the sanur special economic zone only.

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Visitor Perspective: Is the Hospital Open? What Can Patients Expect?

1. Bali International Hospital Operations

– **Opening**: BIH started operations in April 2025.
– **Scope** (based on operator statements as of June 2026):
– Multi-specialty services with an emphasis on cardiovascular, oncology, orthopedics, and other high-demand specializations for international and domestic patients;
– Integration with hotel and recovery facilities within or near the KEK.

BIH must comply with Indonesian clinical licensing, accreditation, and staffing regulations. International accreditation ambitions are part of the narrative, but accreditation statuses should be confirmed at the time of booking.

2. Access and Logistics

– **Location**: South Denpasar (Denpasar Selatan), on the Sanur coast, ~30–40 minutes by car from Ngurah Rai International Airport depending on traffic (no guarantee; traffic is variable).
– **Transport**:
– Taxis and ride-hailing services typically serve Sanur;
– Some hotels and the hospital itself may offer transfer services.

Patients and companions should confirm:

– Visa requirements and any health-related entry rules at time of travel;
– Insurance coverage and cross-border billing ability.

For tailored planning support and vetted medical-travel coordination, you can plan your trip and request a WhatsApp consultation with our partner agencies.

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Data and Transparency: How We Treat Numbers

As a numbers-first guide to kek sanur:

– **We timestamp data**
– Investment targets (e.g., Rp 10.2 trillion) are **original plan figures** from PP 41/2022 and DNKEK documentation, not always realized investment.
– Employment numbers (18,375 direct; 43,000+ total) are **targets**, not current employment counts, unless DNKEK publishes updated realized data.

– **We separate “target” from “realization”**
Wherever possible we distinguish:
– “Planned” (per PP or masterplan);
– “Announced” (per operator/BUMN press releases);
– “Realized” (per DNKEK evaluation or audited figures).

– **We flag anything unverified in primary sources**
If we do not see a figure in:
– PP, UU, or Ministerial regulation;
– DNKEK report;
– Official BUMN/operator disclosure,
we treat it as marketing narrative rather than structured fact.

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How to Engage with KEK Sanur Intelligence

KEK Sanur Intelligence is built for:

– **Investors and operators** assessing the Bali health SEZ for projects;
– **Policy professionals and analysts** needing a regulation-sourced reference;
– **Medical-travel planners and agencies** seeking accurate zone context for their clients.

We maintain:

– Deep-dive pages on:
– Legal framework & incentives;
– Operator landscape;
– Project build-out and timelines;
– Governance and DNKEK evaluations.
– A **latest-intelligence journal feed** summarizing key regulatory updates, project milestones, and risk developments affecting kek sanur bali.

For bespoke queries, on-site fact-finding, or coordinated visits, you can plan your trip. Our team and partners can follow up via WhatsApp to clarify what is actually built, operating, and bookable versus what is still on the drawing board.

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Latest Intelligence: The Moving Parts to Watch

As of mid-2026, the key moving parts in KEK Sanur are:

1. Progress on Non-Hospital Components

– Watch for:
– Groundbreaking and completion dates for wellness/recovery centers;
– Re-opening or rebranding timelines for hotels within the KEK footprint;
– Opening of full-scale waterfront retail and public spaces under “The Sanur” concept.

2. Regulatory Adjustments Impacting Health SEZs

– Potential changes to:
– Healthcare foreign-ownership rules or specialist licensing;
– Tax regulations (e.g., updates to PP 96/2015 implementation for KEK);
– Immigration rules for medical tourists or foreign specialists working in KEK Sanur.

3. DNKEK Evaluations and Sanctions

Under UU 39/2009 and PP 40/2021, DNKEK can:

– Evaluate KEK Sanur’s progress against its investment and employment commitments;
– Recommend sanctions or even revocation if performance is severely off-track.

As of June 2026, KEK Sanur remains an active, priority KEK with national political visibility — reflected in the 25 June 2025 inauguration by President Prabowo Subianto — but long-term status depends on performance.

Our journal feed (linked from the KEK Sanur Intelligence homepage) provides dated entries for each major regulatory or project milestone.

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Frequently Asked Questions about KEK Sanur

What is KEK Sanur?

KEK Sanur is Indonesia’s first health-focused Special Economic Zone, formally named Kawasan Ekonomi Khusus Kesehatan Sanur, covering 41.26 hectares in South Denpasar, Bali. It was established by Government Regulation PP 41/2022 to develop international-standard health services, medical tourism, hospitality, and supporting activities under the KEK incentive framework.

Who runs KEK Sanur?

National oversight comes from the Dewan Nasional Kawasan Ekonomi Khusus (DNKEK), while day-to-day administration is handled by the Administrator KEK Sanur in Denpasar under PP 40/2021. The physical development and commercial operation of the zone are led by a Badan Usaha Pembangun dan Pengelola (BUPP) centered on the state-owned tourism and hospitality ecosystem of PT Aviasi Pariwisata Indonesia (InJourney) and its healthcare and hotel subsidiaries, including IHC and HIN.

Is the hospital in KEK Sanur open?

Yes. Bali International Hospital, the anchor facility of KEK Sanur, began operations in April 2025. It offers multi-specialty services aimed at both Indonesian and international patients, with integration into nearby accommodation and recovery facilities. Specific service lines, accreditation status, and pricing should be confirmed directly with the hospital or a qualified medical-travel coordinator at the time of booking.

Can foreigners invest in KEK Sanur?

Yes, foreign investors can invest in KEK Sanur through foreign direct investment (PMA) companies, subject to Indonesia’s Positive Investment List and sector-specific rules, especially in healthcare. They can hold equity, form joint ventures with Indonesian partners, or lease and operate facilities within the zone, provided they obtain the appropriate KEK-based licenses via OSS-RBA and comply with all health and investment regulations.

Is KEK Sanur only for medical tourists?

No. While KEK Sanur is structured around health services and medical tourism, the zone also includes hotels, MICE facilities, and consumer-oriented areas such as the “The Sanur” waterfront precinct. These serve medical visitors and general tourists, but all operate within the regulatory and incentive framework of the Sanur Special Economic Zone.